Process

Accuracy & Precision

NO SURPRISES. NO DISAPPOINTMENTS.

Our process, and the skill we bring to the table for each step of that process provides reassurance for our clients, and a sound methodology for us.  No surprises and no disappointments. That’s great customer service.

Before, during and after project completion, we provide impartial advice, realistic costs and a solid understanding of what you need. Here’s a look at what you can expect.

Research

Here’s where we collaborate. We learn everything about you so we can help you determine requirements. We help set short and long term goals, target audience and strategy. Once we have a solid understanding of the business, your needs and how digital can help, we build the Project Brief.

Plan

Now that we know what you need, we can brainstorm how it’ll happen. What platform is best? What functionality is needed? What will the navigation look like? A functional spec of your site will be created here. Site architecture, user flow and page sections are planned. We set timeline and budget and the completed Project Plan becomes the roadmap for the final product.

Design

Design and content begin with a mobile-first approach (providing an optimum mobile experience then ensuring all pages render beautifully on desktops and tablets). We work with you to create an exciting design for your business along with a content strategy which is on brand, targeted, and informative to your users.

Build

This part of the process is detail oriented and technical. We allow the time to do it right as the result will be a solid foundation for both your users and your business. The build consists of coding responsive templates which allow the site to render on all devices in the same way. We create pages, code required functionality, optimize and upload graphics, enter content, and set up SEO so your site can be indexed by search engines.

Test

We test till the cows come home. All devices, platforms, screen sizes and stable browser versions are tested. Does the site function correctly and look great on every device? Do loading times need improvement? Is the user experience consistent with the Project Brief goals? Links, spelling, grammar and layout are also checked and any issues are dealt with before launch.

Launch

It’s go time. Once we’re all satisfied with the final product, we launch. We then test again and submit the site to all search engines. From here, you can either maintain the site yourself or, if you need help, we can create a maintenance schedule for you. Maintenance is done on an “as needed” basis so you only pay for the time required. If you’d like an SEO strategy, we can help with that too.

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