MacLean Law is a highly successful law firm in Vancouver with many offices and practice areas. The firm required a fresh, bold online presence with a vast navigation structure and improved usability for users. Two additional websites required integrating and the firm wanted less reliance on multiple stock photographs.
Crank worked with a stellar team including Andrea Potter, Talia Cohen, Kin Lo, and Declan Lane to strategize content and navigation before working to bring a beautiful design to life using the latest coding standards and SEO tools. We created a copy of the existing site, stripped all content, and conducted mass improvements to over 1000 blog posts. SEO was maintained during the process and now multiple practices within the same website are all high performing for Google maps and searches.